Hollywood Is Racing Toward AI. Culture May Be the Real Bottleneck.
Hollywood Is Racing Toward AI. But Culture May Be the Real Bottleneck.
Why the biggest challenge to artificial intelligence in filmmaking may not be technology — but the industry’s willingness to adapt.
Artificial intelligence may change how films are made.
The harder question is whether the industry is prepared to change with it.
Across media and entertainment, the conversation around AI has largely focused on capability: what the tools can do, how quickly they are improving, and how they might be integrated into development, production, post-production, marketing, and distribution.