AFTER MIPCOM 2026
Explore what MIPCOM 2026 signals for entertainment: vertical storytelling, AI, brand partnerships, distribution, and the value of original IP.
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From Local Response to Global Reach: A Practical Launch Framework for Original IP
A story may travel across borders, but a launch plan must be built around the people, partners, and decisions in each market. Here is a practical way to test where to begin and when to expand.
Film IP Investment: Five Signals That Make Screen IP Investable
Film IP investment depends on more than creative promise. Discover five signals capital should evaluate before treating screen IP as an investable asset. We explore what makes screen IP investable through five film IP investment signals that help capital evaluate rights, audiences, revenue, distribution and governance.
Presence Is Not Positioning: What Makes a Project Representable at MIPCOM
A market badge can put a project in the building. It cannot make that project market-ready. Discover the five elements BMM evaluates before considering a film, series, documentary, animation or IP-driven property for representation at MIPCOM CANNES.
After Visibility: What Turns a Market Moment Into Momentum?
Visibility can open the door, but strategy turns market attention into opportunity. BMM explores how creators, producers, distributors, studios, and IP owners can build momentum after a meeting, market, festival, or introduction.
Hollywood Is Racing Toward AI. Culture May Be the Real Bottleneck.
Hollywood Is Racing Toward AI. But Culture May Be the Real Bottleneck.
Why the biggest challenge to artificial intelligence in filmmaking may not be technology — but the industry’s willingness to adapt.
Artificial intelligence may change how films are made.
The harder question is whether the industry is prepared to change with it.
Across media and entertainment, the conversation around AI has largely focused on capability: what the tools can do, how quickly they are improving, and how they might be integrated into development, production, post-production, marketing, and distribution.