A Celebration of Creativity, Culture, & Community!
As we step into Black History Month, there is no better time to spotlight the artists and visionaries shaping our culture. Premiering on February 6, 2025, on AspireTV, and the Black Experience on XFINITY, Who’s Behind Black Art (WBBA) is more than a documentary—it is a movement.
Created by John Campbell, an award-winning filmmaker, producer, and cultural advocate, this four-part docuseries brings viewers into the world of five emerging Black artists—Adrian Armstrong, Jewel Ham, Laurena Finéus, Mario Joyce, and Tae Ham—as they navigate the art industry, confront systemic challenges, and showcase their creative genius.
By premiering during Black History Month, Who’s Behind Black Art aligns with a time of year dedicated to celebrating Black excellence, legacy, and future innovation. This series is a testament to the resilience, creativity, and unyielding spirit of Black artists who are redefining what it means to create and inspire.
A Visionary Champion for Black Art.
Behind this groundbreaking project is John Campbell, a filmmaker whose work transcends entertainment to serve as a catalyst for cultural transformation. With a career spanning music, finance, and film, Campbell has built a legacy rooted in storytelling that uplifts, empowers, and reframes narratives around Black identity, art, and legacy.
John Campbell, Writer, Producer, Director
His ability to tell powerful, human-centered stories has positioned him as a leading force in multidisciplinary storytelling. Through Who’s Behind Black Art, Campbell challenges traditional notions of success in the art world, putting the voices, struggles, and triumphs of Black artists at the forefront.
“Art is history in motion. If we don’t document the present, we lose the future. Who’s Behind Black Art is about celebrating the artists shaping tomorrow, today.” — John Campbell
The Role of Bespoke Media Marketing
At Bespoke Media Marketing (BMM), we are honored to be part of this transformative project, working to ensure Who’s Behind Black Art reaches audiences far and wide. As a firm committed to amplifying multicultural storytelling, BMM has played a pivotal role in crafting the marketing, PR, and promotional strategy to position WBBA as a must-watch series for Black History Month and beyond.
From engaging with press, influencers, and cultural institutions to developing a targeted campaign that resonates with art enthusiasts, activists, and the broader entertainment community, our mission is to elevate this series to its rightful place—a cultural landmark that speaks to the power of Black artistry.
It is a profound honor to work alongside John Campbell and his team in bringing this compelling, necessary series to audiences, reinforcing our unwavering commitment to championing Black voices in media, entertainment, and the arts.
Why WBBA Matters
- A Platform for Emerging Black Artists
In an industry where Black artists often struggle for visibility and institutional support, Who’s Behind Black Art provides a vital platform to showcase talent and celebrate artistic innovation.
The series highlights how these artists are not just creating beautiful pieces, but also pushing boundaries, addressing social issues, and reclaiming Black narratives in the art world.
- Cultural Relevance & Timeliness
From the Harlem Renaissance to the Black Lives Matter movement, art has always been at the heart of Black resistance and cultural expression. WBBA continues this legacy by exploring the modern landscape of Black creativity, touching on themes such as:
The impact of social media on Black artists’ careers
The intersection of art and activism.
The preservation of Black art in a rapidly evolving digital world.
The challenges and opportunities Black artists face in today’s art market
- A Star-Studded Conversation
Beyond the featured artists, WBBA fosters critical dialogue with some of the biggest names in art and culture. The roundtable discussion in Episode 3 brings together:
Derrick Adams (Multidisciplinary Artist)
Everette Taylor (CEO of Kickstarter, CMO Artsy)
Elliot Perry (NBA Star & Art Collector)
Larry Ossei-Mensah (ArtNoir Co-Founder)
Cierra Britton (Cierra Britton Gallery Founder)
Together, they unpack the evolution of Black art, the future of diversity in galleries and museums, and the importance of creating spaces for Black artists.
The Power of Art as a Cultural Force
WBBA is more than a documentary series—it is a call to action. It invites audiences to engage with Black art as a living, breathing cultural force. It challenges viewers to recognize that Black art is not just about representation but also about ownership, preservation, and innovation.
By premiering on AspireTV and across streaming platforms, Who’s Behind Black Art ensures that this movement reaches a broad audience, making Black art accessible, appreciated, and celebrated beyond the confines of museums and elite galleries.
Join the Conversation
As we celebrate Black History Month, let’s take a moment to amplify the voices of Black artists shaping today’s creative landscape.
Watch Who’s Behind Black Art on AspireTV, and the Black Experience on XFINITY starting February 6, 2025.
Follow the conversation using #WhosBehindBlackArt and #GoodBlackArtMatters.
Visit WhosBehindBlackArt.com to learn more.
At Bespoke Media Marketing, we are privileged to be part of this movement, ensuring that the next generation of Black artists gets the recognition they deserve.
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