When filmmakers prepare for international film markets, the conversation often centers on pitching the story.
But buyers evaluating projects at markets such as Cannes Marché du Film, European Film Market, or American Film Market are rarely evaluating story alone.
The Cannes Film Festival exists as a duality. To the public, it is a spectacle of red carpets, standing ovations, and cinematic prestige. For the industry, however, the Palais des Festivals is merely the ornate facade for the Marché du…
Discover the top cultural trends transforming film and media marketing in 2025—from hyper-niche audiences to real-time campaigns—and learn how to create culturally fluent strategies that connect and convert.
Brands must adapt to the evolving digital landscape marked by Generative Engine Optimization (GEO), where AI plays a pivotal role in search visibility. Traditional SEO is now insufficient; instead, marketers must create authoritative, structured content and monitor AI visibility metrics to thrive in this new paradigm and maintain competitive advantage.
